Discover our winning combinations, reinvent items, mix the basics with the latest trends… The fashion team at Massimo Dutti reveals all of its style secrets for staying ahead in the style race. They are the most popular fashionable series: lookbooks, a new look at the season's items. Each month Massimo Dutti premieres a new episode where its expert team of stylists carefully select items and share their best kept secret: the keys to styling for the perfect combinations.
THE SS14 CAMPAIGN
Once again Massimo Dutti features one of the world’s leading fashion photographers, Mario Testino, who on this occasion relates a very fresh story from the perspective of four top models: Edita Vilkeviciute, Toni Garrn, David Genat and Shaun De Wet.
SS’14 Women Collection
This season the Dutti woman is more feminine than ever with highly sartorial touches completed with impressive pieces of jewellery and accessories such as leather and wood handbags.
A collection of clean and flattering cuts defined in leather, silk and linen garments finished with the very latest trend: gold-coloured details. Colour block total looks are the absolute kings of the collection, and the colour palette is based on camel tones, sand, white, khaki and all shades of blue, from navy blue to the purest indigo.
Style, elegance and modernity are reflected in a collection that distinguishes a woman's femininity and defines very chic silhouettes.
SS’14 Men Collection
This season’s man is, if possible, more elegant than ever. Discerning with garments that enhance his style and natural elegance. A palette of uniform colours where the predominant blue is combined with the purest white, sands and greys in the most basic garments and red tones in blazers and accessories. The result is bold, elegant and very masculine. As always, the materials are of the highest quality. The best leathers and detailing; Egyptian cotton, plush and double-sided fabrics are some of the materials used in suits, blazers and accessories. Massimo Dutti dresses a man who is sure of himself, with elegance and style combining classic, tailored garments with modern and up-to-date elements.
In Black For Her by Massimo Dutti
The charismatic spirit of the new women’s fragrance from Massimo Dutti, In Black For Her, is the result of a perfect combination of the elegance and freshness, sensuality and spontaneity of the Dutti woman.
The nude colour of In Black For Her reveals her most feminine and natural side contrasted with the austere black of the grosgrain ribbon, which reveals her personality and charisma.
The bottle, which combines grooves and curves, creates a modern and very feminine figure with a touch of classic elegance. The simplicity of the nude label with subtle letters in black and the lid with a grosgrain bow detail are the touch of balance that defines the style of this fresh and elegant woman.
The fragrance has the freshness and radiance of bergamot, tangerine and pineapple accompanying a floral bouquet, where the sensuality of the extremely feminine rose is combined with the transparency of peony and Lily of the Valley, and contrasted with spicy rose pepper. All the essences rest on a comfortable background of Oriental notes and wood, including sandalwood, patchouli and musk.
ON THE GO
Massimo Dutti will launch its massimodutti.com mobile site on 22/10, a new space that is adapted to all Smartphone devices to bring you a better browsing and shopping experience. Improved images and more user friendly. Menus, image size, fonts and icons are adapted to different Smartphone screens to make digital navigation easy. The new app will give all customers who use mobile devices to browse Massimo Dutti easy access to all our collections. The iPhone and iPad apps have benefited from improved performance and a new look. New changes for a common goal, to make shopping easy and enjoyable.
Ready to shop? Anywhere, Anytime
Click aquí to download the app
BOYS & GIRLSSmall but curious
Observe, listen, feel... Future intellectuals with an adventurous spirit impose a new avant-garde look on knits, jeans and linen as their hallmark.
Its stark colour palette: beige, white, blue and a touch of aqua-green; the variety of prints –plain, striped and checked– and the lightness of the patterns are sufficient reasons to add them to children’s wardrobes.
Massimo Duttiopens its doors inRue de la Paix
Massimo Duttiopens its new global store concept at No. 18 Rue de la Paix, in one of the most exclusive and iconic districts of Paris. The new store is locatedin a Haussmannstyle building designed by the architect Charles Lefèvre, on the corner with Rue Daunou and just a few metres fromPlace Vendôme.
The establishment, with over 1,566 square metres of retail space, is one the chain’s largest, and has two floors that open to Rue de la PaixandRue Daunouwith eight window displays and an impressive façade of over 45 linear metres.It is the seventh Massimo Duttistore in Paris, where the chain has a commercial presence since 2004 at strategic commercial points such asChamps-Elysees, Victor Hugo Avenue and Haussmann Boulevard, among others.
New global store concept
The new Massimo Duttistore image is based on a progressive evolution of the boutique concept thatidentifies the chain’s stores. The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details, the signature of the firm.
Opening with special guests
For this iconic store opening in Paris, Massimo Dutti will host on the night of 14th Novemberan exclusive launch event of the brand andthe collection with very special guests, entertained by the live jazz pop of French percussionist Manu Katche, culinary expertise of Spanish chef Albert Adriaand floral artistry of Belgian florist Thierry Boutemy.
Campaign FW 2013 by Mario Testino
Massimo Dutticounts once again on a very special collaborator, photographer Mario Testino,afashion industry icon. His photographs attest tocomplicity with reality from a unique vision, captured with the genius of an artist and the virtuosity of a magician.
Massimo Dutti and theInditex Group
Massimo Duttiwas created in 1985 in Spain, and was originally limited to menswear. In 1992, it launched its first women’s wear collection, with a variety of styles from casual to sophisticated and timeless. Today, it has a commercial presence in 62 countries in Europe, America and Asia with over 663 stores. The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 6,104 stores in 86 countries on five continents. In addition to Massimo Dutti, Inditexowns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.
Women’s, Men’s & Boys & Girls Magazines are a new concept in online magazines that address the latest fashions in the widest sense: from the most sought-after to the most accessible. These publications cover the essence of the Massimo Dutti universe and the spirit of a cosmopolitan public that loves fashion, trends and keeping up-to-date. They contain content and designs that reflect the dynamism of today's fashion in terms of trends and budgets, enabling every reader to develop his or her own individual style.
What started as a first foray into official top-level equestrian sponsorship has become a tradition that aims to project Massimo Dutti as a benchmark associated to this sport and its universe.
With the inclusion in the Global Champion Tour, which includes the 50 best riders in the world, and the reaffirmation of the CSIO in Barcelona, these tournaments have become the perfect platform for generating high advertising impact. This has led to the launch of Massimo Dutti Equestrian Tour; a limited edition collection inspired by the equestrian world, available directly in the Massimo Dutti "villages" at the events we attend. Through this collection and based on a concept of Massimo Dutti’s own creation, the brand aims to make its most loyal customers a part of an urban, elegant and contemporary profile, from its commitment to this sport and the atmosphere that surrounds it.