At Massimo Dutti our goal is to ensure that all of our products are sustainable throughout their entire life cycle.

Our commitment to sustainability is a goal that drives us every day to offer more ethical and responsible products.

2023

100% more sustainable cotton

All of our cotton will come from more sustainable origins: ecologically grown cotton, including cotton from the organic cotton accelerator (oca), better cotton (bci) and recycled cotton.

100% free of single-use plastics for customers

As part of the green to pack programme, we are redesigning all of our packaging, labelling systems and security tags on our garments to guarantee that by 2023, our customers will not be given any single-use plastics.

100% more sustainable cellulosic fibres

Fibres obtained from the core of certain trees will be manufactured in accordance with strict environmental standards, supporting the changing markets foundation initiative to promote responsible viscose and modal production.

100% green to pack

With we are working with the green to pack project, a global programme that aims to redesign all our packaging to make it more sustainable by reducing the quantity of raw materials we use and consolidating the materials to facilitate reuse and recycling.

100% zero waste

We’re working to ensure that, in 2023, all waste generated at our headquarters, logistics centres and stores will be reused or recycled.we aim to have at least 50% of all our items commercialised in 2022 manufactured according to the join life standards.

2025

25% reduction of water impact in our supply chain

We are developing innovative projects to make more responsible use of the water used in the wet processes needed to manufacture our garments. we are also working to reduce and improve water management in processes for obtaining fibres, for example in the cultivation of natural fibres like cotton and linen.

new plastics economy global commitment by the ellen macarthur foundation

This commitment, promoted by the ellen macarthur foundation in collaboration with the un environment programme, aims to reuse or recycle all the plastic we use in our business, so that it can go back into the loop and reduce the amount of unnecessary packaging.

100% more sustainable linen

All our linen will have a more sustainable origin: ecologically grown linen or recycled linen.

100% recycled polyester

All our polyester will be recycled or more sustainable in 2025, reducing the use of new virgin raw materials.

2040

0% net emissions

Our commitment is to achieve climate neutrality by 2040. this means having zero ghg emissions or offsetting those emitted into the atmosphere by means of a transition to renewable energy and a more eco-efficient use of resources.

JOIN LIFE

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