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 The Order of Things” is more than a pop-up: it is a statement of intent where craftsmanship, design and contemporary culture converge. Located in one of Shanghai’s most iconic areas, this project reflects Massimo Dutti’s commitment to connecting with customers in China through authentic, sophisticated and culturally relevant experiences. 

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Massimo Dutti unveils a new ephemeral space, “The Order of Things”, in Shanghai. An opening that transcends the conventional notion of a store to become a contemplative refuge, designed in collaboration with renowned architect and design consultant Xie Ke. The result is a sensorial experience that explores the boundaries of contemporary retail and subtly expresses the brand’s deepest spirit: a universe of refined intelligence and modern sensitivity, where fashion becomes a philosophy of life.

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To define the spatial identity of the pop-up, Massimo Dutti collaborates with Xie Ke, an architect and design consultant known for his minimalist, poetic language, where Eastern philosophy meets modernity.

Celebrated for his minimalist and poetic sensibility, Xie Ke has created a space that breathes harmony. His vision, which blends Eastern philosophy with modernist aesthetics, shapes a serene interior that interprets the concept of “The Order of Things” with exquisite restraint.

In this ephemeral store, light and shadow draw a silent choreography across noble surfaces; soft tones, spatial cadence and the carefully curated selection of materials 

intertwine to create a visual poem. Garments, furniture and objects coexist in an almost ritual order, composing an immersive atmosphere that invites visitors to pause, observe and feel.

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To complete the sensorial journey, Massimo Dutti partners with premium tea brand BASAO to incorporate an exclusive tea lounge on the third floor. After exploring the space, visitors are invited into this aromatic sanctuary where BASAO’s innovative flavours unfold in a delicate symphony.

Faithful to its mission of capturing the seasonal essence of tea and preserving its artisanal heritage, BASAO reinterprets traditional rituals with contemporary techniques, offering a fresh, updated perspective on tea culture. With each sip, the fragrance encourages introspection, awakening the senses and fostering an inner journey that restores balance to body and mind.

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