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turn every purchase into a unique experience

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log in or create an account


In-store and online with every purchase. Accumulate rewards and access benefits. 1 AED = 1 reward

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log in with every purchase


In store with your My Account QR, phone number or email. Online with your username and password

Join now

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enjoy your benefits


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Early access to promotions

Get your favorite pieces before anyone else with the early access benefit.

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Style advisor appointment

Enjoy personalized attention from our team of fashion experts. Take advantage of this exclusive service as a valued member of Massimo Dutti Feel.

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Free alteration service

From now on, all your garments will be tailored to fit you perfectly. Enjoy free alterations as a Massimo Dutti Feel member.

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Personal Tailoring

Enjoy personalized attention from our team of fashion experts. Take advantage of this exclusive service as a valued member of Massimo Dutti Feel.

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Early acces to special collections

Get your favorite pieces before anyone else with early access to our capsule collections and limited editions.

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Extended return period

We’ve extended your convenience with a 45-day return period.

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VIP Fitting room

Enjoy a more comfortable and personalized shopping experience with our exclusive Fitting Room service.

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Invitations to exclusive events

Massimo Dutti Feel wants to offer you the opportunity to attend exclusive events where the brand is present.

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Luxury chocolate box

As a special gesture for our Massimo Dutti Feel members, enjoy the delight of a luxury chocolate box.

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Massimo Dutti Birthday Gift

Celebrate your special day with an exclusive gift from Massimo Dutti Feel: a signature perfume created to mark the occasion.

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frequently asked questions



Q1

What is Massimo Dutti Feel and how does it work?

Massimo Dutti Feel is our exclusive customer community, where you can enjoy unique benefits such as priority access to collections and sales, invitations to exclusive events, a dedicated in-store stylist and an extended return period. To do this, you need to identify yourself each time you make a purchase, both online and in store, to ensure that you accumulate enough rewards to be able to enjoy all the benefits of the programme.

Q2

How can I find out about all my benefits?

You can check out your benefits on the website www.massimodutti.com/ae/massimo-dutti-feel.html or by accessing your “My Account” private customer area in the “Massimo Dutti Feel” section.

Q3

How can I sign up for Massimo Dutti Feel?

To register with Massimo Dutti Feel, all you need to do is create an account on our website and agree to join the programme. You can also sign up in person at any of our stores. Previously registered users of massimodutti.com must agree to join the programme via the website or app in order to become members.

Q4

What are the requirements for signing up?

To register for Massimo Dutti Feel, you must be a resident of the United Arab Emirates, of legal age and an individual. Legal entities, associations, and other groups are not allowed to sign up.

Q5

How can I identify myself in the store?

When you make a purchase in store, don't forget that you can identify yourself at the till with your QR code in our app, or with your email or phone number.

Q6

I signed up at a store, will I also get online benefits?

The programme is equally valid online and in store, so you can enjoy the same benefits.

Q7

I signed up at a store, how do I access Massimo Dutti Feel online?

Simply log on to our website: www.massimodutti.com/ae

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How do I keep up-to-date with the programme’s latest news?

We’ll keep you informed through our Newsletter, in the “My Account” section of your private customer area, or at any of our stores.

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How do Massimo Dutti Feel rewards work?

You get 1 reward for every 1 AED spent. You’ll be able to collect rewards both in our physical stores (by identifying yourself at the till) and on our website. Your rewards will allow you to progress through the programme and each new level unlocks exclusive benefits. Rewards cannot be exchanged or transferred.


You can also earn additional rewards by:

Making a purchase while subscribed to our commercial communications

Making your first purchase within 30 days of joining the programme

Making a purchase during the month of your birthday

Filling in your personal details in the "My Account" section

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