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Massimo Dutti presents its new and exclusive Pop Up space in Saint-Tropez, at number 63-65 Rue Général Allard. The store offers 212m2 of space with the latest Collections for men and women.
Located in the heart of one of Europe's most emblematic coastal destinations, this ephemeral boutique captures the essence of Saint-Tropez's timeless charm while embracing contemporary sophistication, from 27 June to 31 October 2025.
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To celebrate the opening weekend, a selection of chocolates, inspired by the world of Cyril Lignac, will be gifted with the first purchases made in the 'pop-up'. In addition, to illustrate this moment, special postcards have been designed that will allow customers to take away a souvenir of their stay in the city.
To mark this new pop-up, we present a new chapter of Art in Progress, starring ELIURPI, the creative Barcelona-based duo formed by Elisabet Urpí and Nacho Umpiérrez. Since 2010, they have fused sculpture, design and installation to challenge the boundaries between functionality and artistic expression.
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This exclusive space offers a curated selection of the Spring Summer 2025 Collection that embodies the essence of the location. Designed for both men and women, the collections reflect a more relaxed approach to dressing: linen in neutral tones, lightweight fabrics that capture the late sun, and softly structured tailoring with a casual touch. A proposal based on ease, intention and timelessness.
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